
Franchising Code of Conduct Australia
Franchising Code of Conduct Australia: A Legal Guide for Franchisors & Franchisees
Introduction
The Franchising Code of Conduct is a mandatory industry code regulating franchise relationships in Australia. It sets out legal obligations for franchisors and protections for franchisees, including disclosure requirements, cooling-off periods, dispute resolution procedures, and franchise agreement obligations.
Any business operating a franchise system in Australia must comply with the Code. Failure to do so can expose franchisors to disputes, regulatory action, financial penalties, and significant reputational damage.
For founders looking to franchise a business, or franchisees considering an opportunity, understanding the Franchising Code of Conduct is critical before entering into any franchise arrangement.
Table of Contents
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What Is the Franchising Code of Conduct?
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Who Does the Code Apply To?
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Key Obligations Under the Franchising Code
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Disclosure Document Requirements
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Franchise Agreement Requirements
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Good Faith Obligations
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Cooling-Off Periods
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Dispute Resolution Under the Code
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What Happens if You Breach the Code?
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Common Franchising Compliance Mistakes
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Franchise vs Licensing Arrangements
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Do You Need a Franchise Lawyer?
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Frequently Asked Questions
What Is the Franchising Code of Conduct?
The Franchising Code of Conduct is a mandatory industry code under the Competition and Consumer Act 2010 (Cth). It regulates the conduct of franchisors and franchisees operating in Australia.
The Code is enforced by the Australian Competition and Consumer Commission (ACCC) and establishes legal obligations relating to:
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Good faith conduct
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Cooling-off rights
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Marketing fund obligations
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Termination and renewal processes
The purpose of the Code is to improve transparency and fairness within franchise systems.
Who Does the Franchising Code Apply To?
The Code generally applies to businesses operating under a franchise arrangement in Australia.
This includes:
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Master franchise arrangements
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Sub-franchise arrangements
Importantly, some licensing arrangements may still fall within the legal definition of a franchise under Australian law.
Many business owners incorrectly assume that calling an arrangement a “licence” avoids franchise regulation. In practice, the substance of the relationship is more important than the label used in the agreement.
Key Obligations Under the Franchising Code
The Code imposes several important obligations on franchisors before and during the franchise relationship.
Disclosure Requirements
Franchisors must provide prospective franchisees with:
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A disclosure document
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A copy of the franchise agreement
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A key facts sheet
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Information required under the Code
These documents must generally be provided at least 14 days before a franchise agreement is signed or non-refundable payments are made.
Disclosure obligations are designed to ensure franchisees understand:
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The franchise system
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Fees and costs
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Litigation history
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Existing franchise network information
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Key risks associated with the opportunity
Franchise Agreement Requirements
A franchise agreement sets out the legal relationship between the franchisor and franchisee.
The agreement commonly addresses:
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Franchise fees and royalties
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Territory rights
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Intellectual property use
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Operational requirements
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Training and support
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Renewal rights
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Termination provisions
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Restraint clauses
Poorly drafted franchise agreements are one of the most common causes of franchise disputes.
Good Faith Obligations
The Franchising Code requires parties to act in good faith in relation to franchise agreements and dealings.
Good faith obligations apply to:
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Negotiations
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Performance of agreements
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Dispute resolution processes
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Contract enforcement decisions
Conduct that may breach good faith obligations can include:
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Dishonest conduct
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Arbitrary decision-making
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Unreasonable withholding of approvals
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Conduct designed to undermine the franchise relationship
Cooling-Off Periods
Under the Code, franchisees are generally entitled to a cooling-off period after entering into a franchise agreement.
This allows franchisees to terminate the agreement within a specified period, subject to certain conditions.
Cooling-off rights are an important consumer protection mechanism within Australian franchise law.
Dispute Resolution Procedures
The Code establishes dispute resolution procedures designed to encourage early resolution of franchise disputes.
This may involve:
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Negotiation
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Mediation
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Alternative dispute resolution processes
Disputes commonly arise regarding:
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Operational compliance
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Territory issues
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Franchise fees
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Misrepresentation claims
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Termination disputes

What Happens if You Breach the Franchising Code?
Failure to comply with the Franchising Code can expose franchisors to serious consequences, including:
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ACCC investigations
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Financial penalties
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Litigation
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Franchise disputes
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Reputational damage
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Unenforceable contractual provisions
The ACCC actively monitors franchise compliance and has enforcement powers where franchisors fail to meet their obligations.
For growing franchise systems, compliance failures can materially impact expansion plans and network stability.
Common Franchising Compliance Mistakes
Many franchisors encounter legal issues because franchise systems are implemented before the underlying structure is properly developed.
Common mistakes include:
Franchising too early
Businesses without proven systems often struggle to maintain consistency across franchise locations.
Poor disclosure practices
Incomplete or outdated disclosure documents can create significant legal exposure.
Weak franchise agreements
Template agreements frequently fail to properly allocate risk or address operational realities.
Confusing licences with franchises
Some licensing arrangements unintentionally trigger franchise regulation.
Lack of operational systems
A franchise model requires documented processes that can be replicated across multiple operators.
Franchise vs Licensing Arrangements
One of the most misunderstood areas of franchise law is the distinction between a franchise and a licence arrangement.
A franchise arrangement typically involves:
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Use of a brand or trademark
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A system or marketing plan
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Ongoing operational control or assistance
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Fees paid by the operator
A licensing arrangement may involve brand usage only without the broader operational framework associated with franchising.
However, some licensing structures may still fall within the legal definition of a franchise under Australian law.
This distinction is critical because incorrectly structured arrangements can unintentionally trigger obligations under the Franchising Code.
Do You Need a Franchise Lawyer?
Franchising is one of the most legally regulated methods of business expansion in Australia.
Legal advice is important to:
For franchisees, legal advice can assist in understanding:
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Franchise agreement obligations
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Risk allocation
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Termination rights
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Financial and operational exposure
Speak With a Franchise Lawyer
Whether you are establishing a franchise network or reviewing a franchise opportunity, understanding your obligations under the Franchising Code of Conduct is essential.
Whelan Lawyers advises franchisors and franchisees on franchise structuring, compliance, franchise agreements, disclosure obligations, and dispute resolution across Australia.
Contact our team to speak with an experienced franchise lawyer.
Frequently Asked Questions
What is the Franchising Code of Conduct?
The Franchising Code of Conduct is a mandatory industry code that regulates franchising in Australia. It is prescribed under the Competition and Consumer Act 2010 and sets binding rules on disclosure, good faith, cooling-off rights, dispute resolution, and how franchisors and franchisees must deal with one another.
Is the Franchising Code of Conduct mandatory?
Yes. The Franchising Code of Conduct applies automatically to every franchise agreement in Australia, whatever the parties agree between themselves. Franchisors and franchisees cannot contract out of it, and breaches carry civil penalties.
Who enforces the Franchising Code of Conduct?
The Australian Competition and Consumer Commission (ACCC) is responsible for compliance and enforcement of the Franchising Code of Conduct. It conducts compliance checks, investigates complaints, issues infringement notices, and can take court action. Franchisees and franchisors can also take their own private legal action against each other.
What are a franchisor's main obligations under the Franchising Code of Conduct?
Franchisors must act in good faith, give prospective franchisees full and accurate disclosure before they commit, and keep that disclosure current. They must maintain a profile on the Franchise Disclosure Register, follow strict rules for any specific purpose funds they operate (such as marketing funds), including auditing and reporting to franchisees, and comply with limits on the terms they can include in a franchise agreement. Franchise agreements must also give franchisees a reasonable opportunity to make a return on their investment.
What documents must a franchisor provide before a franchise agreement is signed?
At least 14 days before a franchisee enters into, renews, or extends an agreement, the franchisor must give a copy of the franchise agreement in the form it will be signed, a disclosure document, and a copy of the Franchising Code of Conduct. An information statement must also be provided early, as soon as the prospective franchisee expresses interest. This 14-day period exists to give the franchisee time to review everything and obtain independent advice. Whelan Lawyers thoroughly recommend seeking legal advice before signing any documents.
What is the cooling-off period under the Franchising Code of Conduct?
A franchisee may terminate a new franchise agreement within 14 days of entering into it (the cooling-off period). The period runs from whichever happens earlier: signing the agreement or making a payment under it. A further 14-day cooling-off period can apply where the franchisor or its associate provides a lease or right of occupancy. If the franchisee terminates in time, the franchisor must refund monies paid within 14 days, though it can keep reasonable expenses set out in the agreement.
Can a franchisee opt out of the cooling-off period?
In limited circumstances, yes. A franchisee can opt out by written notice where they already hold, or recently held, a substantially similar agreement with the same franchisor for substantially the same business. Opting out means giving up the right to terminate within 14 days and to a refund, so it should not be done without advice.
What does "good faith" mean under the Franchising Code of Conduct?
The Franchising Code of Conduct requires franchisors and franchisees to act in good faith towards each other in all their dealings, including negotiation, performance, and dispute resolution. It reflects the common law duty and asks whether a party has acted honestly and reasonably, while still allowing each party to act in its legitimate commercial interests. Failure to act in good faith can attract a civil penalty.
What happens if a franchisor ends a franchise agreement early?
Where a franchisor ends an agreement before it expires for its own reasons, such as withdrawing from the market or restructuring the network, the agreement must provide for the franchisee to be compensated, and for the franchisor to buy back or compensate the franchisee for certain stock and equipment. The Code also limits a franchisor's ability to rely on restraint of trade clauses where an agreement is not renewed or extended.
What are the penalties for breaching the Franchising Code of Conduct?
Most breaches of the Franchising Code of Conduct carry civil penalties of up to 600 penalty units per breach, a substantial amount that is indexed over time. The most serious breaches, such as failing to disclose materially relevant facts, can expose a franchisor to penalties running into the millions. The ACCC can also issue infringement notices, and the Australian Small Business and Family Enterprise Ombudsman can publicly name franchisors who refuse to take part in dispute resolution.
Does the Franchising Code of Conduct apply to licence agreements?
It can, and this catches many businesses out. Whether an arrangement is a franchise does not depend on what the parties call it. If a relationship has the essential features of a franchise, namely an agreement, the right to carry on business under the franchisor's brand or system, a system or marketing plan substantially determined by the franchisor, and payment of a fee, it will be governed by the Franchising Code of Conduct even if it is labelled a licence, distribution, or agency agreement. If you operate or are entering a licence arrangement, it is worth having it reviewed to confirm whether the Code applies.
What is the Franchise Disclosure Register?
The Franchise Disclosure Register is a public online register, administered by the ACCC, where franchisors must publish key information about their franchise system. It allows prospective franchisees to research a franchise before they commit.
Where can I get advice on the Franchising Code of Conduct?
Because the Franchising Code of Conduct carries significant penalties and imposes detailed obligations, both franchisors and franchisees should obtain specialist franchising legal advice before signing, renewing, or updating any franchise documents.
About the Author
This guide was written by Neda Whelan, Principal Solicitor and founder of Whelan Lawyers.
Neda brings a rare combination of in-house and private practice experience to franchising law. She has held senior in-house legal roles at some of Australia's best known franchise systems, including Jim's Group and Clark Rubber, giving her a practical, operator's understanding of how franchise networks are built, run, and grown from the inside. Alongside this, her commercial private practice background means she advises across the full franchise lifecycle, from establishing and documenting a franchise system, through disclosure and compliance, to renewals, transfers, and dispute resolution.
Neda has seen the Franchising Code of Conduct applied from both sides of the table: as the lawyer helping a franchisor scale a compliant, investable system, and as the adviser protecting a franchisee's position before they commit. She has written this guide to help prospective franchisors and franchisees navigate what can be a legally complex and high stakes area, so that they can approach a franchise arrangement informed, prepared, and properly advised.
If you are considering franchising your business or buying into a franchise system, Neda and the team at Whelan Lawyers can help you understand your obligations and protect your interests under the Franchising Code of Conduct.

Principal Lawyer
Neda Whelan
LLB, LLM, GDLP
Neda Whelan is the Founder and Principal of Whelan Lawyers. With over a decade of experience as former General Counsel for major national networks such as Clark Rubber and Jim's Group, she provides practical, commercial-first legal strategies for franchisors and business owners.
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